More Web Traffic Or Better Conversion

Which would you rather have — more traffic or greater conversion?

More traffic means more web visitors but greater conversion means more business.

When most people think of online marketing, their focus is usually on how to drive more traffic to their website.

While it is sometimes not a bad idea to strategies and explore new ways of getting more traffic, it is sometimes much better to think about how you can improve on the already existing traffic that your website gets.

Without a good strategy to convert your traffic into much more than just visitors, you will be losing out on the potentials grow more traffic offers for your business.

On the average, the conversion rate online is usually about 3% . This means if your website has 100 visitors, you should be seeking to convert a minimum of them into customers. If you are not doing this, then what you need to focus more on conversion and not traffic.

Let’s take a look at some of the things you need to do in order to start improving the conversion rate of your website visitors.

1    Attract the right audience:

Attracting the right audience to your website is perhaps the best way you can start measuring success for your business. A website is a marketing tool that is designed to attract and delight people who are actively looking for your products and services.

Unfortunately, most people design their website in such a way that the people who find them are not their target audience.

This means you need to know who you are building your business for. What words/Phrases are they using when they are seeking to buy goods and services your business offers.

This is where technical search engine optimisation comes ins. You need to make sure that your website is properly optimised for the right kind of keywords and designed for your target audience in mind.

By doing this, you are ensuring that 90% of the people who will find your website are people who are actually interested in what you offer.

2    Set up goals:

A goal on your website is an action you want your website audience to take. If could be as simple as filling out a form on your website or it could be as complex as buying  a product from your website.

Goals are the basic measurement of conversion you should have on your website. Without setting up goals, you can not totally measure your conversion and without measuring your conversion, you can not improve it.

Here is how to setup Goals for your website

•          First determine what goals you want to measure:
•          Set up the goals correctly in Google Analytics
•          Measure and improve the flow of visitors to your goals.

Learn how to setup Google analytics here

3     Create good offers:

If you are attracting the right kind of people to your website, have properly set up goals. You are discoverable but noticed that people are not really converting on your website, then it might be just time to bring out an arsenal in your pocket.

This arsenal is called “freemium”.

Depending on the complexity of decisions involved in the selling of your services, letting consumers have a chance of what your product can do for them goes a long way into converting them from ordinary visitors into leads.

If you say SEO services, for example, you may want to offer a free website audit. By offering free audit, you are able to get the consumer to try out your products.

4     Be mobile responsive:

48% of consumers will abandon a website if they can not view it on their mobile. Consumers expect to find you when they need you. 

It could be in the shopping mall or it could be on the road as they commute to work.

Test your website responsiveness and if you don’t want to tamper with what you have, get a mobile version of your website

5    Help them make decision better:

The heart is not easily changed but the head, it can be manipulated. This is a quote from the movie Frozen ( It is my daughter favourite show of all times).

This quote goes to the fundamental of how people can be influenced when trying to make a purchasing decision. 

Appealing to people’s emotion definitely will help you make more sales but you first have to appeal to their head. This means you need to simplify the options they have.

Instead of two CTA (Call-to-Action) button on your website, make it one. Instead of giving 4 products, make it two.

As much as possible, help them eliminate information that will make the buying decision harder so you have enough time to make them use their emotion to buy from you.

Conclusion:

Every business needs to continuously increase their website traffic but anytime you notice that your conversion rate is less than, it may just be time to focus on improving your conversion and not your traffic.

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